Located in the heart of the Midwest, 420 South has the ideal location to get up and go anywhere for our customers. We shatter the conventional mold of camera rental houses. We are not bound by the ordinary; we are rebels in the world of pixels and lenses. Our arsenal of cutting-edge equipment is not just a collection—it's the result of our commitment to excellence.

   From state-of-the-art cameras to exotic lenses that redefine clarity, we curate a selection that elevates your creative journey.